You might think only people who have already made a name for themselves, like Rachel Hollis or Oprah, can start a movement. But that’s just not true.
Ben and I started this business with the belief that we could empower more women to make their own rules and truly create a life they love. We want to start a movement around taking action, taking risks, but not asking how—and we will.
I set out two years ago to start a movement and conversation around living with intention. I brought it into everything I talked about and the way I lived my life and continue to bring people into my movement of living with intention in my community on Instagram, @JessicaThiefels, and my podcast, Mindset Reset Radio.
As a mission-driven entrepreneur, you too have the power to create something that inspires people to change their lives, make a change, and ultimately join your movement.
In fact, whether you’re a business owner, podcast host, author, or other public figure, you’re not just creating a brand or business, you’re already creating a movement around the values that you live and share in your communities.
Now it’s time to take that movement seriously.
Use these strategies to reach more people, encourage others to take action, and rally your community around the movement you’re bringing to life.
Keep Reading: The Power of Self-Discovery for Female Entrepreneurs
Define Your Mission Statement
Every movement starts with a mission. A clear mission statement not only guides your action, but it also attracts people to your movement. Your mission statement will address the what, who, and why of a company, says Lindsay Kolowich Cox at Hubspot.
There’s also something called a vision statement, which clarifies what your company aspires to be after you achieve your mission. Both can be used to develop your brand and build a community around the movement.
Here are a few mission statements that might inspire yours:
- Don’t Ask How: To remind you: take the leap, do the scary thing, push yourself—just don’t ask how.
- The Hollis Co.: The Hollis Company exists to arm people with the tools to make positive and lasting change. We do this by creating media, products, inspiration, and community that challenge our audience to reach for a better version of themselves every day.
- Honest Tea: Honest seeks to create and promote great-tasting, healthy, organic beverages. We strive to grow our business with the same honesty and integrity we use to craft our recipes, with sustainability and great taste for all.
- Tesla: To accelerate the world's transition to sustainable energy. to accelerate the world's transition to sustainable energy.
- Life is Good: To spread the power of optimism.
- Slack: Make work life simpler, more pleasant and more productive.
Develop a Clear Brand Around Your Mission
Once you have your mission statement, it’s time to build your brand. A clear brand provides you with guardrails and makes your movement memorable. Think about brands like Starbucks and Target—you would recognize their logo and colors anywhere because they’re consistent with them. That’s why, a clear brand, from the visuals you use to the words you speak, need to be relevant and consistent.
If you’re new to branding, check out my guide, Branding in the Age of Social Media, to get a feel for what you need to think about and how you can create a cohesive and memorable brand for your movement.
As you develop your branding, remember that every choice must reflect your mission statement. This comes down to even the smallest details like:
- Word choice in social media posts
- The colors used in graphics
- Causes you stand up for
- The way you handle customer service
- The podcasts you speak on
Focus on Relevant Hashtags for Instagram Posts
Instagram is one of the most hashtag-heavy platforms, and is one of the best social sites to build a community, but are all of your social media posts tagged with #motivationmonday and #weekendvibes?
The problem is: those hashtags are oversaturated, with thousands of people posting photos tagged with them each minute. The goal with using hashtags is to actually get seen when people search the hashtag—not lost in the noise of everyone else. That’s why the trick is to choose your hashtags wisely. Here are a few key tips for choosing the best hashtags for your Instagram posts:
- Hyper-relevant to the content
- Based on what an ideal follower would search
- Less than 500K posts
- Use all 30; the more hashtags you use, the more opportunities to be found
If you want to learn more about creating a hashtag strategy, check out my course: Marketing From the Gut: An Instagram Marketing Course.
Speak About Your Mission on Podcasts and at Events
One way to build your community and drive excitement around your movement is to share it with a wider audience and podcasts and events are a great way to do exactly that. Virtual events are becoming more and more common since 2020 and podcasts now reach more than 100 million Americans each month.
Once a podcast or speaking gig is secured, the key is making sure you incorporate your message and mission. It’s important that it’s stated clearly so listeners and audience members can get a vision of your movement. Use these strategies to bring your movement into the conversation:
- Pitch speaking and podcast topics that naturally lend themselves to your mission.
- Write notes ahead of time with key points you want to mention.
- Share your mission with the host so they know to ask about it.
Listen to Mindset Reset Radio: A Personal Development Podcast for Female Entrepreneurs
Embrace Your Status as a Change Maker
As an entrepreneur, author, or other public figure, you’re an advocate for your business and your beliefs. You have the power to change the world and start a movement—but only if you take it seriously and get the most important pieces in place.
The key is shifting from imposter syndrome and self-doubt and into a place of confidence and power. When you can do that, you can see that you do have the ability to be a leader who can start a movement.
Embed if you’re struggling to let go of your doubt, use these journal prompts to honor the doubt and shift into a more powerful mindset.
How to Start a Movement: You Already Are
Here’s the thing: you’re already starting a movement by showing up in your community and sharing your message. Now, you just need to get clear on your branding, your values, and start leveraging larger audiences to reach more people. Use these strategies to start a movement that changes our world for the better.
Jessica Thiefels is a published author, host of Mindset Reset Radio, CEO of Jessica Thiefels Consulting, and co-founder of Don’t Ask How. She's been writing for more than 10 years and has been featured in top publications including Forbes and Entrepreneur. Jessica is on a mission to empower women to make their own rules and live with intention so they wake up every day excited about the life they get to live. Follow her on Instagram, Twitter, and LinkedIn.